Cheapest Custard in the UK

Prices updated 13 October 2026 · 167 products across 7 supermarkets

The best-value custard in the UK right now is Morrisons Egg Custards 4 per pack at Morrisons — £0.34/each (£1.35).

167Products Compared

7Supermarkets

£0.34Lowest /Each

We compare custard across all 7 major UK supermarkets — Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S — and rank by price per unit so you can see where custard is genuinely cheapest. Prices update daily.

Morrisons Egg Custards 4 per packMorrisonsBest value£0.34/each£1.35 2

Morrisons Savers Custard 385gMorrisons£1.09/kg£0.42 3

Stamford Street Co. 400g CustardSainsbury's£1.10/kg£0.44 4

Tesco Ready To Serve Custard 1KgTesco£1.15/kg£1.15 5

Tesco Reduced Fat Custard 1KgTesco£1.15/kg£1.15 6

ASDA Custard 500gAsda£1.18/kg£0.59 7

Tesco Ready To Serve Custard 500GTesco£1.18/kg£0.59 8

Tesco Reduced Fat Custard 500GTesco£1.18/kg£0.59 9

ASDA 30% Less Fat Custard 500gAsda£1.18/kg£0.59 10

Sainsbury's Ready To Eat Custard 1kgSainsbury's£1.20/kg£1.20 11

DELICIOUS DESSERTS Ready to Serve Custard 500 GAldi£1.20/kg£0.59 12

Sainsbury's Ready To Eat Custard 500gSainsbury's£1.30/kg£0.65 13

Sainsbury's Ready To Eat Lighter Custard 500gSainsbury's£1.30/kg£0.65 14

ASDA Just Essentials by Custard 400gAsda£1.50/kg£0.60 15

Morrisons Ready To Serve Custard 1kgMorrisons£1.70/kg£1.70 16

Vanilla Custard CrownWaitrose£1.80/each£1.80 17

Rhubarb & Custard PastryWaitrose£1.80/each£1.80 18

Morrisons Ready To Serve Custard 500gMorrisons£1.80/kg£0.90 19

Morrisons Eat Smart Ready to Serve UHT Custard 500gMorrisons£1.80/kg£0.90 20

Ambrosia Light Low Fat & Reduced Sugar Custard Dessert Carton 1kgAsda£2.00/kg£2.00 21

Ambrosia Devon Custard Dessert Carton 1kgAsda£2.00/kg£2.00 22

Alpro Vanilla Dairy Free Soya Custard 525gTesco£2.29/kg£1.20 23

Alpro Vanilla Custard 525gMorrisons£2.29/kg£1.20 24

ASDA Light Custard 400gAsda£2.45/kg£0.98

See The Live Custard Comparison →

Cheapest Custard: FAQ

Where is the cheapest custard in the UK?

Right now the best value custard is Morrisons Egg Custards 4 per pack at Morrisons, £1.35 (£0.34/each). SmartShelf ranks custard by price per unit across 7 supermarkets, updated daily.

Which supermarket is cheapest for custard?

We compare custard across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S. Today Morrisons has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare custard prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available — free, with no sign-up.