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Cheapest Cereal in the UK

Prices updated 13 October 2026 · 511 products across 7 supermarkets

The best-value cereal in the UK right now is Kellogg's Variety Breakfast Cereal 8 pack 196g at Asda — £1.12/kg (£1.75).
511Products Compared
7Supermarkets
£1.12Lowest /Kg

We compare cereal across all 7 major UK supermarkets — Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S — and rank by price per unit so you can see where cereal is genuinely cheapest. Prices update daily.

1Kellogg's Variety Breakfast Cereal 8 pack 196gKellogg's Variety Breakfast Cereal 8 pack 196gAsdaBest value£1.12/kg£1.752Kellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500gKellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500gAsda£1.24/kg£2.473Kellogg's Variety Breakfast Cereal 8pk 196gKellogg's Variety Breakfast Cereal 8pk 196gAsda£1.28/kg£2.004Tesco Malt Wheats Cereal 750GTesco Malt Wheats Cereal 750GTesco£1.52/kg£1.145HARVEST MORN Malted Wheaties Cereal 625 GHARVEST MORN Malted Wheaties Cereal 625 GAldi£1.52/kg£0.956Sainsbury's Wholegrain Malties Cereal 750gSainsbury's Wholegrain Malties Cereal 750gSainsbury's£1.52/kg£1.147Morrisons Mighty Malties 625gMorrisons Mighty Malties 625gMorrisons£1.52/kg£0.958Sainsbury's Wholegrain Bran Flakes 750gSainsbury's Wholegrain Bran Flakes 750gSainsbury's£1.72/kg£1.299M&S Malted Wheats 750gM&S Malted Wheats 750gM&S£1.73/kg£1.3010M&S Bran Flakes 750gM&S Bran Flakes 750gM&S£1.73/kg£1.3011HARVEST MORN Fruit & Fibre Cereal 750 GHARVEST MORN Fruit & Fibre Cereal 750 GAldi£1.85/kg£1.3912Tesco Frosted Flakes Cereal 500GTesco Frosted Flakes Cereal 500GTesco£1.90/kg£0.9513HARVEST MORN Corn Flakes Cereal 0.5 KGHARVEST MORN Corn Flakes Cereal 0.5 KGAldi£1.90/kg£0.9514Sainsbury's Cornflakes Cereal 500gSainsbury's Cornflakes Cereal 500gSainsbury's£1.90/kg£0.9515Sainsbury's Frosted Flakes Cereal 500gSainsbury's Frosted Flakes Cereal 500gSainsbury's£1.90/kg£0.9516Morrisons Cornflakes 500gMorrisons Cornflakes 500gMorrisons£1.90/kg£0.9517M&S Corn Flakes 500gM&S Corn Flakes 500gM&S£1.90/kg£0.9518HARVEST MORN Frosted Flakes Cereal 0.5 KGHARVEST MORN Frosted Flakes Cereal 0.5 KGAldi£1.90/kg£0.9519HARVEST MORN Corn Flakes Cereal 500 gHARVEST MORN Corn Flakes Cereal 500 gAldi£1.90/kg£0.9520HARVEST MORN Frosted Flakes Cereal 500 gHARVEST MORN Frosted Flakes Cereal 500 gAldi£1.90/kg£0.9521Kellogg's Variety Packs x8 196gKellogg's Variety Packs x8 196gSainsbury'sNectar £2.00£2.01/kg£3.1522ASDA Bran Flakes 1kgASDA Bran Flakes 1kgAsda£2.04/kg£2.0423Kellogg's Cereal Variety 8 Pack Breakfast Cereal 196gKellogg's Cereal Variety 8 Pack Breakfast Cereal 196gWaitrose£2.07/kg£3.2524Tesco Multigrain Hoops Cereal 375GTesco Multigrain Hoops Cereal 375GTesco£2.11/kg£0.79
See The Live Cereal Comparison →

Cheapest Cereal: FAQ

Where is the cheapest cereal in the UK?

Right now the best value cereal is Kellogg's Variety Breakfast Cereal 8 pack 196g at Asda, £1.75 (£1.12/kg). SmartShelf ranks cereal by price per unit across 7 supermarkets, updated daily.

Which supermarket is cheapest for cereal?

We compare cereal across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S. Today Asda has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare cereal prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available — free, with no sign-up.